Institutional Supporters

The Australia-Brazil Business Council collaborates with Embassies and Consulates in Australia, Brazil and around the world partnering and delivering high standard events, advisory services on a variety of topics and helping promoting the bilateral trade between the two countries.


Ambassador Sergio Moreira Lima

Ambassador Sérgio Eduardo Moreira Lima presented his credentials in Australia on 29 November 2018.

He is also Ambassador-designate to Fiji, Papua New Guinea and Vanuatu.

Ambassador Sérgio Eduardo Moreira Lima is a career diplomat with a degree in Law from the Rio de Janeiro State University (UERJ) and a Master’s degree in Public International Law from the University of Oslo.

​He served at the Brazilian Mission to the United Nations and at the Embassies in Washington, Lisbon and London.

He was Ambassador in Tel Aviv cumulative with Ramallah, Oslo and Budapest and was elected Vice-President and President of the Governing Council of the United Nations Common Fund for Commodities.

The positions he held in the Ministry of Foreign Affairs, in Brasilia, include Secretary for Internal Control, and Director of the Institute of Research on International Relations (IPRI) of the Alexandre de Gusmão Foundation (FUNAG), which he presided until being designated Ambassador to Australia.

His publications include “A Time for Change” (2006), “Imunidade Diplomática – Instrumento de Política Externa” (2004), (Diplomatic Immunity – an Instrument of Foreign Affairs), “The Expanding Powers of the UN – Security Council and the Rule of Law in International Relations” (2009), “A Reflection on the Universality of Human Rights – Democracy and the Rule of Law in International Relations” (2009) and “Diplomacia e Academia: o IPRI como instrumento de política externa” (2014) (Diplomacy and Academia: IPRI as an instrument of External Relations).

Among the many awards he has received are the Grand Cross of the Order of Rio Branco, the Hungarian, Norwegian and French Orders of Merit, the Portuguese Order of Christ, the British Royal Victorian Order and the Austrian Grand Decoration of Honour in Silver.



Consul General of Brazil Sergio Eugenio de Risios Bah

Sergio Bath commenced his term of office as Consul-General of Brazil in Sydney on the 13 December 2018.

He is a Brazilian career diplomat who achieved Ambassadorial rank in 2009.

Prior to his appointment as Consul-General in Sydney, he held the position of Chief Compliance Officer at the Secretariat of lnternal Control at the Brazilian Ministry of Foreign Affairs from 2015-2018.

Mr Bath has also served as Chairman of the Board of Directors of the Federal Public Company for Asset Management and Advisor of the Board of Directors for the Governmental Funding Institution for Innovation and Research. For ten years, he was Chief of Staff of the Special Advisory Unit for  the Minister of Finance.

Mr Bath has a background in systems analysis and electrical engineering, which he studied at the University of Brasilia (UnB).

He received few awards during his career including the Grand Cross of the Order of Rio Branco, the Medal of President Juscelino Kubitschek, the Grand Official of the Order of Naval Merit, the “Inconfidencia” Medal of Honour, the Grand Official of the Order of Rio Branco and the Santos Dummont Medal of Merit.

The Consulate has jurisdiction in New South Wales, Queensland, Northern Territory, Lord Howe Island, Norfolk Island, the Ashmore and Cartier Islands, the Coral Sea Island, Heard and McDonald Islands and the Territory of Coco Islands.

In addition, also New Caledonia, the territories of French Polynesia, American Samoa, Pitcairn Island and the Futuna and Wallis Islands.

Consular and general information:



Head of the Trade, Investment and Tourism Promotion Bureau (Secom) Joaquim Pena

Joaquim Penna is a career diplomat at the Ministry of Foreign Affairs of Brazil.

At the Consulate-General in Sydney, Mr Penna is the Head of the Trade, Investment and Tourism Promotion Bureau.

He holds a Bachelor of Science in Economics by the Pontifícia Universidade Católica of Rio de Janeiro (1986-1990), with further graduate courses in Economic Theory at the Fundação Getúlio Vargas of Rio de Janeiro (1992-1993).

Mr Penna entered the Brazilian foreign service at the Brazilian diplomatic academy in 1996.

At the Brazilian Ministry of Foreign Affairs, Mr Penna was first assigned to the Trade Promotion Programs Division (1998-2000), followed by the Southern America Division (2000-2003), the Renewable Energy Division (2010) and the Cultural Diffusion Operations Division (2011-2013). Before Sydney, he was posted to Rome, Santiago de Chile and London.

The Bureau

The Brazilian Trade, Investment and Tourism Promotion Bureau (SECOM) assists Australian and South Pacific Islander companies looking to import from Brazilian suppliers and guides Brazilian organisations wishing to export to Australia. It also works to attract foreign investment to strategic sectors of the Brazilian economy.

Additionally, SECOM is responsible for:

– collecting and disseminating information on business and investment opportunities

– researching products, the market, and competitiveness

– organising business events

– assisting in the organisation of trade missions

– promoting tourism to Brazil

Email Trade & Investment:




IBREI is based in Sao Paulo, the financial capital of Brazil.

IBREI aims to foster new opportunities for alliances between Brazilian companies and institutions, public and private, and other countries. Engaged and committed to the best business practices, IBREI’s mission is to promote the growth of the Brazilian national market and strengthen communication and relationships between businesses and institutions around the world.

The Australia-Brazil Business Council – AUBrCc partnered with IBREI, guaranteeing access to information on local markets and business practices around the world and seeking to establish strong relationships between businesses from different sectors at an international level.

Together, we emerge as a true direct, safe, creative and efficient bridge on the road to international investments and commercial relationships.